Kantar Research Report on “Consumer reaction to covid 19”

Paul Writer checklist on what to sell under covid 19

KPMG-CII report on “Digital- New normal of marketing”

Publicis Group report on "Reboot to a new normal"

Unlocking Marketing: The new 4P’s in the post-covid era(source: Financial Express)

Companies will have to reboot business and each business will have to think like a start-up to catch up this year

4 WAYS TO MARKET IN THE NEVER NORMAL(source: Thought Starters)

One of the biggest challenges this generation has faced by far has been covid-19 corona virus. Its impact will last for years come. Businesses face unprecedented challenges as the path ahead feels far from certain.

A leader’s guide: Communicating with teams, stakeholders, and communities during COVID-19 (source:Mckinsey)

COVID-19’s speed and scale breed uncertainty and emotional disruption.

How marketing leaders can both manage the coronavirus crisis and plan for the future (source: Mckinsey)

In the economic recovery from the pandemic, marketing—the link between businesses and their customers—will play a pivotal role.

Innovative marketing in times of Covid 19 (source:Forbes India)

“Necessity is the mother of invention”. Some of the finest innovations happened during crisis situations.

The digital marketing value loop (source: Strategy+Business)

Marketers today have unprecedented access to their customers’ preferences and behaviors

Advertising during COVID (source: Twitter)

Twitter’s updated guidelines on brand communications, plus some new research, can help brands know what to say during these uncertain times.

Businesses must reframe their purpose, priorities | Opinion by Marketing Experts Vinay Dixit and Lloyd Mathias. (source: Hindustantimes)

Companies are operating in a volatile world. Redefine objectives and models; be humane; identify opportunities

Inside Google Marketing: 5 principles guiding our media teams in the wake of the COVID-19 outbreak (source: Google)

Joshua Spanier is Google’s global marketing VP for media. He leads teams around the world who plan, buy, run, and assess media on behalf of Google’s brands.

Lead Your Sales Team Through Uncertain Times (source: HBR)

My first tour of duty as a VP of sales coincided with the onset of the 2001 recession. Often referred to as the bursting of the dot-com bubble

Beyond the Curve: How to Restart in the Wake of COVID-19(source: BCG)

It’s a previously unimaginable hit. The COVID-19 pandemic has led to a near total shutdown of social and economic activity in all corners of the world.

How to market in a downturn(source: HBR)

In every recession marketers find themselves in poorly charted waters because no two downturns are exactly alike